A gym’s booking system is not priced on the same logic as a barber’s or a massage therapist’s. In other service trades you pay for bookable people: one chair, one price. In a gym you pay for members. The difference sounds small, but it turns the whole calculation on its head — and makes comparing headline prices useless unless you know which model you are looking at.
Prices checked 21 July 2026 from providers’ own published price lists. Pricing can change — always verify current terms with the provider.
Two pricing logics
| Service | Starting price | Basis | Source |
|---|---|---|---|
| Mana | €0/mo | Free up to 100 active members | getmana.app |
| Mana (over 100) | €89–289/mo | By member count; every feature in every package | getmana.app |
| Hallinnoija | €7.90/mo | Per bookable resource — person or space | hallinnoija.fi |
| Ajas | €16/mo | Plus VAT | ajas.fi |
| Evaraus | €19.95/mo | On a 12-month billing period | evaraus.fi |
The top two rows and the bottom three are not comparable with each other. Mana states that it is free up to 100 active members and €89–289/month after that, with no modules and every feature included in every package. Hallinnoija prices at €7.90/month per bookable resource, where a resource can be a person or a space; the notice period is one month and you can stop at any time.
For a small gym this means something concrete: below a hundred members, the member-based model can be free and the resource-based one is not. Above a hundred, the situation flips quickly.
Why member count is the right measure
In a barbershop, cost follows capacity: a new stylist is a new chair, a new calendar, a new monthly line. In a gym, capacity does not behave that way. A hundred new members require no new staff. The floor is the same, the equipment is the same, a class holds the same number of people it always did.
What a hundred new members do require is a hundred new billing relationships, a hundred membership cards, a hundred access credentials and a hundred people booking class places. That is precisely why member-based pricing is more logical in a gym than resource-based pricing — and why the price steps up exactly when sales go well.
A practical rule: don’t compare monthly prices, work out the price per member at your current headcount and at the one you hope to reach in two years. €89/month across 150 members is €0.59 per member. The same sum across 400 is €0.22. A growing gym pays proportionally less; a shrinking one pays more.
Sports benefits are a Finnish requirement
This is where an international system falls over in a Finnish gym.
In Finland a large share of gym customers pay their membership with an employer sports benefit. The services in use include ePassi, Smartum, Edenred and Tyky — Finnish fitness centres list them among their payment methods as a matter of routine. If a system does not support them, every such payment is entered by hand, and month-end reconciliation becomes a job of its own.
Check this before signing, not after. The question is simple: which benefit services are integrated, and what happens when a customer pays part with a benefit and part by card. The quality of the answer says a lot about how well the vendor knows the Finnish market.
Class booking and access control are not the same thing
The second way a gym differs from other trades: it has two separate system needs, and they get confused with one another constantly.
Class booking manages group exercise: how many places a class has, who has signed up, who cancelled, who is on the waiting list and gets in when someone drops out. This is the core system for a boutique gym or yoga studio.
Access control manages the door: who has a valid membership, what hours they can enter, what happens when the membership ends. In an unstaffed 24/7 gym this is the core system, and class booking may solve nothing at all.
Many gyms need both, and they are often products from different vendors. Before buying, sketch out on paper which of the two your gym actually runs on day to day. If the answer is access control, don’t buy class booking first and wonder about it afterwards.
A third separate matter is the product range. Membership is a recurring charge, but drop-ins and multi-visit passes are a different product with a different life cycle — a pass has an expiry date and it needs tracking. Check that the system handles all three, because otherwise the gap gets patched by hand every month.
What the website does that the system does not
The most important job of a gym website is not booking. Class booking is a tool for existing members, and they use it in the app.
The website speaks to someone who is not yet a member. And they are looking for four things: opening hours, prices, the class timetable and a way to try without committing. At Finnish gyms the first trial visit is often free, and it is in practice the single most important point in the whole funnel — but only if it is findable online without a phone call.
For comparison, website prices are one-off: single-page €400–900 plus VAT, multi-page €700–2,500 plus VAT (WebFin, 25 June 2026), with booking €2,000–6,000 (Poickeus, 2026), with integrations €3,000–10,000 (Nerot.fi, 2025). Maintenance €35–50/month, domain €10–30/year. Our own packages are Starter €790, Business €1,290 and Premium €2,490, VAT 25.5% included; the agency prices exclude VAT. A comparison is on our comparison page, and the background to the figures is in our website cost guide.
To be straight about it: an owned website does not run membership billing, access control or sports benefit payments. Those come from a membership management system, and you need one regardless.
Who this does not suit
If you run a small gym with under a hundred members and a stable headcount, do not buy anything more expensive than you need. A free tier and one clear page with opening hours and prices will carry you a long way. The same applies if your gym is part of a chain with a central system and site template.
The calculation shifts once membership passes a hundred, when group exercise is a significant part of the offering, or when you compete locally with a chain gym. Picture a gym with a €40/month membership and 200 members: monthly revenue is €8,000, and a system at €89–289/month is 1–4% of that. That is a tolerable share — but only if the system genuinely reduces manual work rather than adding to it.
See an example on our demo sites or run your own numbers in the calculator.