What does a website cost for a small business?

Short answer: a one-page presentation site in Finland typically costs €400–900 + VAT, a multi-page company site €700–2,500 + VAT, and a site with booking built in €790–2,490. The range is wide because the word "website" means four different things.

This guide explains what actually makes up the price, what the different options cost as of July 2026, and where cheap turns expensive.

Why the same question gets such different answers

When a business owner searches "what does a website cost," the numbers that come back run from €300 to €10,000. That isn't because someone is lying. It's because the question is imprecise.

"A website" can mean four different products:

• A business card page. One page: who you are, what you do, how to reach you.
• A services site. Home, services, pricing, work, contact. Four to ten pages.
• A functional site. The above plus online booking, a calculator, an admin panel or multiple languages.
• An online shop. Products, cart, payments, inventory.

There's a tenfold difference in work between them. So compare like scope, not the smallest number at the bottom of a quote.

Prices in Finland in 2026

Below are market prices as of July 2026, compiled from several public sources.

Sources: WebFin (25 June 2026), Laakson verkkosivut (March 2026), Verkkotakomo (February 2026), LK Web (July 2026). Prices vary by provider and scope — always request a quote against your own specification.

What makes up the price

Five components, not one.

Scope. Page count and functionality are the single biggest factor. A one-pager costs a fraction of a ten-page site.

Build method. A ready template is cheaper than a custom build. The difference shows up in what you can do with the site later.

Design. A stock theme or something that looks like your business. This is where many economise too hard: a site that looks like a thousand others doesn't stand out in local search.

Content. Do you write the copy or commission it. Photos: your own, stock, or a shoot. Content is usually the bottleneck that delays a project more than the development does.

Ongoing costs. Domain €10–30 a year. Hosting. Maintenance, which on larger sites typically runs €35–50 a month. Always ask what maintenance covers: just server space, or updates, backups and support as well.

When cheap turns expensive

"From €299" isn't a lie, but it's an entry level. The typical points where the price grows:

Page count. The base price covers one page, but you need four or six: services, pricing, work, contact.

Search optimisation. Without it the site exists but nobody finds it. According to Statistics Finland, 84% of Finns look for information about products or services online (Tilastokeskus, 2025). A site invisible in search leaves that unused.

Edit rights. Can you change prices and opening hours yourself, or is every change an invoice? Worth asking before the contract, not after.

Mobile. Most local search happens on a phone. If the site isn't fast on mobile, nothing else matters.

When booking is worth paying for separately

If your clients book appointments — barbershop, beauty salon, massage, dental, veterinary, auto repair — booking isn't an add-on feature, it's the entire point of the site.

One figure worth knowing here: Timma reports that over half of all bookings are made outside normal working hours. If your only booking method is a phone during opening hours, half the demand never reaches you.

There are two options: a separate SaaS platform on a monthly fee, or booking built into the site for a one-time price. Which works out better depends on where your clients come from — we compared both separately.

How to compare quotes properly

Four questions worth asking every provider in identical wording:

1. How many pages does the price include, and what does an extra page cost?
2. What are the monthly costs after the first year?
3. Who owns the domain and the site's content?
4. Can I edit the copy and prices myself?

The fourth question separates quotes from each other surprisingly well. A transparent price showing both the one-off and the monthly costs always beats the lowest number with no explanation.

Work out your own estimate in the calculator — two minutes, and you'll see what a site would cost for your specific needs.

Frequently asked questions

What does a simple website cost in Finland?

A one-page presentation site typically runs €400–900 + VAT (WebFin, June 2026). A multi-page company site sits between €700–2,500 + VAT. Larger custom builds cost several thousand.

What makes up the price of a website?

Five components: page count, build method, design, content and ongoing costs. Scope and functionality are the single biggest factor — a one-pager costs a fraction of a ten-page site.

What ongoing costs come with a website?

A domain at €10–30 a year, hosting, and often a maintenance agreement. On larger sites maintenance typically runs €35–50 a month. Always ask what maintenance covers: server space alone, or updates, backups and support too.

Why do prices range from €300 to €10,000?

Because 'a website' means four different things: a business card page, a services site, a site with online booking, and an online shop. Always compare like scope, not headline numbers.

Site builder or custom build?

A builder is cheapest to start with and sensible if you're testing an idea. Custom makes sense when you need functions a template can't support — booking, a calculator, three languages — or when you want search authority accumulating on your own site.

When does a cheap site turn expensive?

When 'from €299' means one page and you need six; when there's no search optimisation and the site never surfaces in Google; when you can't edit content yourself and every price change is an invoice. A transparent price showing both one-off and monthly costs always beats the lowest number with no explanation.