When people discuss a law firm’s website, the conversation is usually about how it looks. That is the wrong conversation. In legal services the client’s main obstacle is not the appearance of the site but not knowing what help will cost — and, more often than not, not knowing that their home insurance may pay for it. There is an answer to both, and neither costs anything to implement.
Prices checked 21 July 2026 from providers’ own published price lists. Pricing can change — always verify current terms with the provider.
What the site costs
| Build | Price | Basis | Source |
|---|---|---|---|
| Single-page site | €400–900 + VAT | One-off | WebFin, 25 June 2026 |
| Multi-page site | €700–2,500 + VAT | One-off | WebFin, 25 June 2026 |
| With forms and integrations | €2,000–6,000 | One-off | Poickeus, 2026 |
| Maintenance | €35–50/mo | Ongoing | General market level |
| Domain | €10–30/yr | Ongoing | General market level |
Our own packages are Starter €790, Business €1,290 and Premium €2,490, VAT 25.5% included; the agency prices above exclude VAT, so compare on the same basis.
These figures are the least interesting part of this article, though, because the value of a law firm’s website comes not from how it is built but from what it says.
The price list is already mandatory — it just isn’t online
This is the single most important observation about the trade, and many firms have never thought about it.
Under the guidance of the Finnish Bar Association, every law firm must have a valid fee schedule, the schedule must be available to anyone who asks for it and possible to take away, and it must unambiguously state the fee charged including value added tax.
In other words: the schedule already exists, it is already mandatory, and it already has to be handed to anyone who asks. The only question is whether a person has to phone to get it.
Publishing online is not required, and the decision belongs to the firm. But the argument for keeping it back is weaker than it feels. The usual reasoning is that the conversation moves to price before value has been established. In practice something else happens: a person who cannot find price information usually does not phone to ask for it — they move on to the next firm. 84% of Finns look online for information about goods and services (Statistics Finland, 2025), and legal services are no exception.
Publishing does not mean one number. It means stating the level of the hourly rate, explaining when a fixed fee applies, and setting out what the final sum depends on. It is exactly the information you give on the phone — just earlier.
The biggest barrier isn’t price, it’s not knowing about the insurance
The second thing almost always missing from a law firm’s website, and the one that changes the client’s arithmetic entirely.
Legal expenses insurance is normally included in home insurance and covers legal and litigation costs in civil and criminal matters. The sums are meaningful: If, for example, states that the legal expenses cover included in its home insurance covers legal and litigation costs up to €10,000 or €20,000 in Finland and the other Nordic countries.
Two things make this relevant to the website:
The client often does not know they have the cover. It has been sitting inside their home insurance for years and they have never needed it. When someone weighs up whether they can afford a lawyer, they are counting their own money — and often conclude that they cannot.
The client gets to choose their own lawyer. If a client has legal expenses insurance, they are free to choose their own lawyer, and the insurance company cannot choose one for them; a contract term restricting that right is void. In practice the invoice is often sent straight to the insurer, who pays it less the client’s deductible.
It is also worth mentioning that legal expenses insurance takes precedence over state legal aid, and that legal aid may under certain conditions be granted toward the deductible. These are complicated details, but one clear paragraph on the site is enough: check your home insurance, you get to choose your lawyer, and we will look into it with you.
This is the cheapest possible conversion improvement for a law firm website. It is nothing but text.
A booking system is usually unnecessary
In every other trade in this series the question has been the calendar. In a law firm it is not.
An engagement does not begin with a time slot. It begins with an enquiry establishing what the matter is, whether it falls within the firm’s expertise, and whether the firm has a conflict of interest regarding the other party. Only then is a meeting arranged. Offering time slots online would skip precisely the step that is professionally required.
That also determines what the form should not ask. Do not invite someone to describe their matter in detail in a free-text box. It may involve sensitive information, the writer could be the opposing party in a matter you are already handling, and conflicts have not been checked. Asking for the general type of matter from a menu — family law, employment, property, criminal, corporate — plus contact details and a preferred means of contact is enough.
More important than a calendar is speed. People make contact when the problem is acute, and they contact several firms. The first reply weighs more than the site’s appearance.
What belongs on the site
Four things, in this order:
- What matters you handle. Not “broad legal expertise” but a list of the types of matter you genuinely take on. A person is looking for their own problem, not a description of your firm.
- What it costs and who pays. Fee structure and legal expenses insurance in the same section.
- Who does the work. Name, photograph, education, experience. In legal matters, trust in a person is the entire purchase decision.
- How to make contact and when you reply. A concrete promise you can keep.
A comparison of build options is on our comparison page, and the background to the figures is in our website cost guide.
Who this does not suit
If your firm serves only corporate clients whose instructions come from long relationships and referrals, the website matters little. A large company does not pick its adviser from a search engine. In that case the site is a business card, and a business card is enough.
The same applies if your calendar is full and no new engagements fit. In law this is more common than in other trades, and there is no reason to pay for visibility you cannot use.
The investment justifies itself when you handle private individuals’ matters — family, employment, property and criminal — where the client is looking for help online for the first time in their life, does not know where to start and does not know what it costs. That person is who the site is for, and that person is the one who will not call if the answers are not there.
See an example on our demo sites or run your own numbers in the calculator.