A cleaning company’s website has one piece of content that affects sales more than the design, the prices and the photographs put together: the household tax deduction. It changes the real price of the service substantially, and a great many people cannot work it out for themselves. The problem is that the figures available online contradict each other — and some of them are simply wrong.
Checked 21 July 2026. Tax figures can change mid-year — always verify the current position on vero.fi.
The prices first
| Build | Price | Basis | Source |
|---|---|---|---|
| Single-page site | €400–900 + VAT | One-off | WebFin, 25 June 2026 |
| Multi-page site | €700–2,500 + VAT | One-off | WebFin, 25 June 2026 |
| With calculator and forms | €2,000–6,000 | One-off | Poickeus, 2026 |
| Maintenance | €35–50/mo | Ongoing | General market level |
| Domain | €10–30/yr | Ongoing | General market level |
Our own packages are Starter €790, Business €1,290 and Premium €2,490, VAT 25.5% included; the agency prices above exclude VAT.
The household deduction: what’s online and what’s true
We checked the figures in July 2026, and the situation is confused in a way worth understanding.
Under the Tax Administration’s current guidance, the deductible share is 35% of the labour portion shown on the invoice, when the work is carried out by a company, entrepreneur or non-profit entered in the prepayment register. The maximum is €1,600 and the deductible €150 per person.
The government has proposed an increase. According to the Finnish Government’s announcement, the spring 2026 budget session agreed that the maximum household deduction would be raised temporarily from €1,600 to €2,100 for 2026 and 2027, and the deduction rate raised from 35% to 40% for services bought from companies and from 13% to 15% for wages paid. The changes were proposed to take effect retroactively from 1 January 2026, with the deductible staying at €150.
And then there is what is wrong online. Many cleaning and renovation company sites still show €2,250 and 40%, sometimes with a €100 deductible. Those are pre-2025 figures: the maximum fell from €2,250 to €1,600 and the labour deduction rate from 40% to 35% as of 1 January 2025. The sites simply have not been updated.
Two things follow for a cleaning business owner. First: do not copy the figure from another company’s page. Take it from vero.fi. Second, and more important: when competitors’ sites carry an outdated figure and yours carries the correct one with a source and a check date, you are the only credible source in your town. For search engines and AI search alike, that is exactly the difference that decides who gets cited.
Put a line on the site along the lines of “Checked 21 July 2026, source vero.fi” and update it when the law is confirmed. That is ten minutes of work four times a year.
How to show the deduction in your prices
Two technical rules that are easy to get wrong.
The deduction applies only to the labour portion, not to materials, supplies or travel costs. In practice most cleaning companies invoice almost entirely for labour, so this is rarely a problem — but the labour portion must be itemised clearly on the invoice, because the customer needs it when claiming. A company that itemises it in advance saves the customer the legwork and gets thanked for it.
The deduction is calculated on the VAT-inclusive price. That is good news for the customer and worth saying out loud.
On the site this means showing the price twice: the price before the deduction, and an estimate of what the customer actually pays after it. The second figure is what produces the enquiry. It is worth adding that the deduction is personal, so a couple can both claim it, and that it has to be claimed in OmaVero — it does not arrive automatically.
One important limit: a municipal service voucher and the household deduction cannot both be claimed for the same service. If your customer base includes voucher users, mention it so that nobody calculates wrongly.
The calculator is this trade’s most effective single element
Cleaning differs from every other trade in this series in one way: the customer cannot even estimate what the service would cost.
Roughly everyone knows the price of a haircut. Nobody who has not bought cleaning knows the price of cleaning. Is it €50 or €300? Does floor area matter? What about the dog? That uncertainty is the single biggest reason an enquiry never gets made — people do not want to request a quote for something whose order of magnitude they cannot picture, because they fear becoming the target of a sales call.
An estimate calculator based on floor area and cleaning frequency removes exactly that barrier. It does not commit you to an offer, and it can be built simply: property size, type of clean, frequency, and a range as the output, both before and after the household deduction. This is why a cleaning company’s website lands more often in the higher price bracket — a calculator is functionality, not text.
Move-out cleaning is a different product from regular cleaning
A third feature of this trade that many websites fail to recognise.
Regular cleaning is a recurring arrangement. The customer buys it once and continues for years. The sale is slow, lifetime value is high, and the price gets compared carefully.
Move-out cleaning is a one-off purchase tied to the property handover date. It does not flex: if the keys change hands on Friday, the clean has to happen before then. The customer looks for it in a hurry, often in the evening, and contacts several companies at once. In this service, speed wins the order more often than price does.
The two need different treatment on the site. Regular cleaning needs a calculator, a price list and trust-building content. Move-out cleaning needs visible availability and a contact route that reaches you immediately — a notification to your phone, not an email read the next morning. One site can serve both, but only if the difference is recognised.
A comparison of build options is on our comparison page, and the background to the figures is in our website cost guide.
Who this does not suit
If you do only commercial cleaning — offices, housing companies, property maintenance — the household deduction does not apply to your customers at all, because it is granted only to natural persons. The most important part of this article is then irrelevant to you, and your site needs to be built quite differently: references, contract models and the capacity to serve large sites.
The same applies if you are a sole operator whose week is full of regulars with no room for new ones. In cleaning this is very common, and there is no point marketing a full calendar.
The investment justifies itself when you sell to households, when you want to grow from sole operator to employer, or when you do move-out cleans where you compete on speed. Picture a company whose regular cleaning customer pays €120 a month and stays two years: one new recurring customer is €2,880. The website pays for itself with one.
See an example on our demo sites or run your own numbers in the calculator.