Timma or your own website?

Timma is not an alternative to your own website — they solve different problems. Timma brings you customers and takes 20% of a new customer's first booking for doing so. Your own website costs €790–2,490 as a one-time payment and brings nobody by itself. The question is not which is cheaper, but where your customers come from now.

This page carries the figures checked against Timma's own help centre, the situations where commission is not charged, and a worked example you can redo with your own numbers. Checked 8 September 2026.

What does Timma cost?

Timma does not publish its monthly pricing openly online, so we do not quote an entry price for it. The figures below are from the company's own help centre.

One line is worth reading correctly: the commission is a one-off per new customer, not a cut of every booking. That is a materially different thing from a percentage of turnover, and it changes where the calculation lands.

When Timma does not charge commission

This is the part usually left out when platforms are compared in order to sell websites. According to Timma's help centre, no commission is charged in these situations:

• The customer is already in the salon's own customer register.
• A new customer books through a link on the salon's own social media.
• A new customer finds the salon's marketplace profile through Google or another search engine.
• The customer searches for the salon by name directly in the marketplace search bar.

In other words, the commission applies where the marketplace did the work: somebody browsed providers in their area, found you, and booked. That is the price of customer acquisition, not software rent. In that respect the model is more honest than a flat monthly fee — you pay when you got something.

It turns expensive only when your customers already arrive from your own site, your Google profile and word of mouth. Then you are paying for an engine you do not use.

What does your own website cost?

Our price list is public: a finished site with online booking, €790–2,490 as a one-time payment including VAT 25.5%. Basic hosting €0/month, domain €10–30/year straight from the registrar. Delivery in 7–14 days. The code transfers to you.

And here is what your own site does not do: it brings you no customers by itself. It appears in no marketplace, nobody browses it by accident, and a new site does not rise in Google merely by existing. Its value is a different one — it is where a customer lands when they are already looking for you.

What each one actually solves

Two rows should be read together. The marketplace clearly wins at bringing new customers; your own site wins at keeping the returning ones. Most service businesses have both.

A worked example: a barber in Hämeenlinna

The calculation below uses Timma's published commission rate and an assumed number of customers. The customer count is an example, not a statistic — put your own numbers in.

Take a two-chair barbershop with a €35 haircut. The marketplace brings 8 new customers a month who would not have found the shop otherwise.

At first sight the own site wins. That is the wrong conclusion, and here is why: those 8 customers are customers the website would not have brought. Over three years that is 288 new people. If even one in four becomes a regular, their later visits carry no commission at all — and at that point the marketplace paid for itself several times over.

The calculation flips only if those eight do not actually turn up. So the one number that decides this is how many new customers the marketplace brings you. Check it in Timma's own reports before you decide anything.

What the 15% → 20% rise tells you

At the start of June 2025 the commission rose from 15% to 20%. According to Yle, the increase drew hundreds of pieces of feedback, and CEO Lari Mykrä estimated the effect at roughly €15 a month per salon on average.

The increase itself is moderate, and that is not the point of this section. The point is structural: the platform's terms are the platform's to set. The same is true of every marketplace, not only Timma — pricing, ranking order and profile visibility are things you cannot influence. Text messages moving from package pricing to per-message pricing is an example of the same thing: the cost structure changed without any salon owner deciding it.

This is not a reason to avoid marketplaces. It is a reason not to keep the whole customer relationship inside one platform. Your own domain, your own customer register and your own site are the part nobody can reprice.

Which one suits your situation

Stay on Timma alone if: you are starting out and do not yet know whether the concept works; you have one chair and ten bookings a week; the marketplace measurably brings new customers and your flow depends on it; you do not want to spend a euro before a booking exists.

Get your own site if: your customer flow is established and comes from your own channels; you want search visibility accruing to your own name; you have several staff; you offer more than the marketplace's ready-made service categories; you want the customer to see you rather than a list of competitors.

Take both if: you want the marketplace as an acquisition channel and your own site as the place returning customers go directly. Commission is then paid only on new customers, and the established client base stays in your own hands. For most service businesses this is the honest answer, and Timma's commission model fits it well: once you direct regulars to your own site, there is nothing left for the platform to charge for.

A broader comparison of Finnish booking systems with prices is on its own page, and we collected market prices for websites into a separate guide. The calculator shows in two minutes how the numbers land in your situation.

Frequently asked questions

How much commission does Timma charge?

According to Timma's own help centre, 20% of the price of a new customer's first booking is charged when the marketplace brought that customer. No commission is charged on that customer's later visits. The rate was 15% until 31 May 2025 and rose to 20% at the start of June. Checked 8 September 2026.

When does Timma not charge commission?

According to Timma's help centre, no commission is charged when the customer is already in the salon's own customer register, when a new customer books through a link on the salon's social media or finds the marketplace profile through Google or another search engine, or when the customer searches for the salon by name directly in the marketplace search bar. The commission applies when the marketplace itself brought the customer.

Which is cheaper, Timma or your own website?

It depends entirely on how many new customers the marketplace brings you. If it brings them regularly, the commission is the price of customer acquisition rather than software rent, and your own site does not replace it. If your customers come from elsewhere, you are paying for a channel you do not use. Find out where your customers come from now — only that makes the comparison meaningful.

Can you use Timma and your own website at the same time?

Yes, and for many service businesses that is the sensible answer. The marketplace works as an acquisition channel and your own site as the home of the customer relationship. Returning customers are directed to your own site, so commission is paid only on new ones.

What do Timma's text messages cost?

According to Timma's help centre, SMS reminders are priced per message sent: €0.08 + VAT. They were previously included in package pricing at €5 per month per user. Checked 8 September 2026.

What happens to customer data if I stop using Timma?

This is worth settling before you commit, not after. Ask the provider whether you can export the customer register and in what file format. GDPR gives you a right to the data, but the practical implementation varies by platform, and leaving gets more expensive with every month you have been on it.