In a beauty salon, the monthly fee for a booking system is rarely the number that decides anything. Starting prices sit between €0 and €48.90 per month by published price lists, but most of a salon’s cost comes from percentages: payment commissions and marketplace commissions that grow with the average ticket. On a two-hour colour appointment, the same percentage is a very different figure in euros than on a twenty-minute visit.
Prices checked 20 July 2026 from providers’ own published price lists. Pricing can change — always verify current terms with the provider.
Starting prices from published price lists
| Service | Starting price | Terms | Source |
|---|---|---|---|
| Vello Free | €0/mo | Basic features | ohjeet.vello.fi |
| Hallinnoija | €7.90/mo | Per bookable resource, no setup fee | hallinnoija.fi/hinnasto |
| Vello Basic | €7.90/mo | Plus VAT; a 12-month billing period is charged in one go | vello.fi |
| Ajas Nettivaraus | €16/mo | Plus VAT; below €10/mo the minimum term is 12 months | ajas.fi/hinnasto |
| Vello Pro | from €48.90/mo | Includes Kanta connection; plus VAT | ohjeet.vello.fi |
In a three-specialist salon, the per-resource €7.90/month becomes €23.70/month. That is still a small sum. Which is why the comparison should move straight to the next section.
Percentages are a salon’s real cost line
In beauty, appointments are long and the average ticket is high. That is precisely what makes percentage-based costs significant.
Payment commissions. In Hallinnoija’s price list, online payments are €9.90/month plus 2.5% + €0.39 per completed transaction, and require an agreement with Visma Pay. An on-site card terminal is €5.90/month.
Marketplace commission. Timma charges 20% of the booking value on the first booking of a new customer arriving through its marketplace, with no commission on later visits. The rate was 15% until 31 May and rose to 20% at the start of June. According to Yle, the increase produced hundreds of pieces of feedback, and CEO Lari Mykrä estimated the effect at roughly fifteen euros per month per business.
Here is the key difference from a barbershop: the percentage is the same, the base is not. Picture a salon where a colour and cut costs €150. The commission on a new customer’s first booking is €30. In a barbershop where a visit costs €35, the same percentage is €7.
Which of those is worthwhile depends on the return rate. Industry data puts return after a first visit in hair salons at around 35% on average (Meevo, Spa and Salon Industry Report, 2025). If the customer returns and visits four times a year for three years, €30 is a reasonable acquisition cost. If they never come back, it is 20% of a single visit. These figures are openly hypothetical; their job is to show the arithmetic, not to predict your result.
Percentage-based subscription. Some systems price as a share of bookings rather than a fixed fee. Hallinnoija’s guide gives an example: a 3% commission on €5,000/month of revenue is €150/month. The same company also offers a model priced at 1% of completed bookings.
The difference between these models is predictability. A fixed fee stays put even in a quiet month. A percentage grows as the calendar fills. Which suits you depends on what you want to protect: cash flow in slow months, or margin in busy ones.
Prepayment and what it costs
A salon’s most painful single loss is a two-hour appointment that is never cancelled. The specialist is there, the calendar is blocked, the revenue is zero.
Prepayment or a deposit is the best-known remedy. Compiled industry figures indicate that prepayment reduces no-shows by up to 65% (Simple Salon, 2026). Healthcare offers more precise measurement of reminders: in a randomised study of 9,835 patients, no-shows were 23.1% with no reminder, 17.3% with an automated reminder and 13.6% with a staff phone call (The American Journal of Medicine). That was measured in healthcare rather than beauty, but the mechanism is the same.
The practical consequence for cost: if you want prepayments, you need a payment integration, and it is almost always a separate line. Work out how much one prevented no-show covers. If a treatment is €150 and the integration is €9.90/month plus commissions, a single saved appointment per month covers the cost several times over.
An owned site: a one-off investment
On the web side, prices are one-off. By published Finnish price lists, a single-page site is €400–900 plus VAT and a multi-page site €700–2,500 plus VAT (WebFin, 25 June 2026). A site with booking sits at €2,000–6,000 with mid-sized agencies (Poickeus, 2026) and €3,000–10,000 with integrations (Nerot.fi, 2025). Maintenance €35–50/month, domain €10–30/year.
Our own packages are Starter €790, Business €1,290 and Premium €2,490, VAT 25.5% included. The agency prices above are quoted excluding VAT, so compare on the same basis.
Where an owned site loses: no point-of-sale system, no card terminal, and no ready flow of customers of the kind a marketplace can supply. Where it wins: search visibility and customer contacts accumulate on your own domain, and your before-and-after gallery sits under your control rather than on a platform’s results page beside other salons.
A comparison of the models is on our comparison page, and the background to the figures is in our website cost guide.
Who this does not suit
If you work alone and your calendar is full of regulars, an owned site is unlikely to pay for itself. You would be paying for visibility you do not need. A seven-euro monthly fee and a booking page on the provider’s address will serve you well.
The calculation shifts when you have several specialists, a high average ticket and a steady flow of new customers through a marketplace. Picture a three-specialist salon with ten new customers a month and an average ticket of €120: if half arrive through the marketplace, commissions come to 20% × €120 × 5 = €120/month. At that point the three-year comparison deserves care, because the sums are the same order of magnitude as a one-off investment.
One thing holds for both models: online booking has to exist in some form. Across sources, a third to a half of salon bookings are made while the business is closed (Zenoti 32%, Phorest around 30%, Simple Salon’s compiled figures 46–50%), and 42% of customers do not try again if the first attempt fails (Simple Salon, 2026).
See an example on our demo sites or run your own numbers in the calculator.